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IA: Dinner by Design to Expand in Iowa

Dinner by Design Announces Expansion Into Iowa

Dinner by Design, the largest meal assembly company in the Midwest, unveiled plans to enter and expand in Iowa.


Dinner by Design has identified more than 10 exclusive franchise territories in Iowa including metropolitan Des Moines, Ames, Cedar Falls, Cedar Rapids, Council Bluffs, Davenport, Dubuque, Iowa City, Sioux City and Waterloo.

According to company president and CEO John Matthews, Dinner by Design's ability to bring families back to the dinner table with healthy, convenient dinners is well matched with the demographics in many Iowa communities.

"Dinner by Design has the #1 meal assembly brand name in the Midwest," said Matthews. "Our business model is different from all others in the industry. It's all about convenience and a healthy alternative for busy people, all for around $3 to $4 a serving, and less than many fast food options," said Matthews.

At Dinner by Design, customers enjoy the convenience of healthy, personally made dinners without the stress, mess, shopping and cleanup at home. Entrees, side dishes and desserts are made to order and available for pick up or group delivery to local companies, schools and daycares. For people who enjoy the experience and process, meal assembly sessions, fundraising events and private parties are also offered at Dinner by Design locations.

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