FL: Crunch Announces Newest Franchise in Poinciana | Trade and Industry Development

FL: Crunch Announces Newest Franchise in Poinciana

Mar 21, 2024

Crunch Franchise announces the opening of Crunch Poinciana, a 35,000-square-foot state-of-the-art fitness facility for the Poinciana community. Crunch Poinciana is a newly constructed building in Kissimmee, within the newly developed shopping plaza named Poinciana Lakes Plaza.

Fusing fitness with entertainment to make serious exercise fun, Crunch Poinciana will offer top-quality strength training equipment, an extensive selection of premier cardio equipment, Group Fitness Studio, the HIITZone™, Training Hub, a Cycling Studio, Dry Saunas, HydroMassage® Tanning, spacious locker rooms, and more.

Crunch Poinciana is owned by CR Fitness Holdings LLC. CR Fitness is operated by Vince Julien, Geoff Dyer, Tony Scrimale, and Jeff Dotson, who have more than 150 years of combined experience in the fitness industry. The CR Fitness team operates 62 Crunch locations in Florida, Georgia, North Carolina, and Texas and has 16 more locations set to open in 2024. CR Fitness will also open its first Tennessee location in Knoxville this year and is working towards a goal of operating 100 clubs by 2026.

"We are looking forward to bringing the exciting and inclusive Crunch workout experience to the community surrounding our newest location in Poinciana," says CR Fitness CEO Tony Scrimale. "With top-quality equipment, amazing group fitness classes, and personal training, there is something for everyone at an unbeatable value."

On March 23rd, prospective members can visit www.crunchpoinciana.com for a one-day, online-only sale to join at discounted rates for memberships beginning at $9.99 per month, with $0 enrollment fees and the ability to save $60 annually on membership options. The first 500 founding members will also receive a free t-shirt, discounts on both small group and personal training, and more.

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