Virtual Consumer Experience Forcing Revolutionary Changes to the Supply Chain

The global consumer shift toward electronic-commerce (e-commerce), mobile device supported commerce (m-commerce), and social media supported commerce (s-commerce) is changing how the retail and warehouse industries operate. This trend affects every aspect of the industry, including the physical location of warehouses, distribution centers and retail stores, according to a report issued by the NAIOP Research Foundation and the International Council of Shopping Centers (ICSC).