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MA: Jabra Relocating North American HQ to Boston Tech Corridor

6 Jan, 2015


Jabra announced it will move its North American (NA) Headquarters to Cross Point in Lowell, MA, located in the Boston technology corridor, citing the need to keep up with the expectations of its NA customers, employees and growing brand.

"Jabra is outpacing industry growth and winning new customers in NA every day, therefore we felt it was time for our physical headquarters location to be the sort of focal point we need for showcasing our technology to customers and recruiting the best talent available," Jabra North America president Pete Fox said. "The move to Cross Point allows us to create a space that has everything we need in a headquarters facility, from a highly branded environment for our employees and guests to a Jabra Experience Center to demonstrate our intelligent audio solutions," Fox continued.

The new North America headquarters at Cross Point is in the heart of Boston's technology corridor at the intersections of Route 495, Route 3 and the Lowell Connector. The landmark location is thirty minutes from Logan International Airport and is comprised of three interconnecting towers totaling over 1.2 million square feet.  Anchor Line Partners and Farallon Capital Management, L.L.C. acquired Cross Point in June and began significant renovations in August. Once complete, the Cross Point campus will feature fresh on-site amenities such as innovative meeting spaces, a new fitness center with yoga studio and an open recreational space for activities including a golf simulator, a renovated cafeteria, planned full-service restaurant, bike storage and a brand new on-site day care.

"Jabra's focus is on creating the devices that make communications, collaboration and content creation work for our customers – and we live this workstyle ourselves, given that many of us don't work from headquarters," North America senior director of marketingKelly Myers said. "Putting our North American headquarters in a location that is easily accessible, represents our brand image, and creates a great place for collaboration is another real reason to get together and bring clients and partners into our space. That's what we'd call the new way of working."

Jabra's move is scheduled for early 2nd Quarter 2015.

About Jabra 

Jabra is the brand of GN Netcom, a subsidiary of GN Store Nord A/S (GN) - listed on NASDAQ OMX. Jabra employs approximately 925 people worldwide and in 2013 produced annual revenue which amounted to DKK 2,612 million. Jabra is a world leader in the development, manufacturing, and marketing of a broad range of communications and audio solutions. With a reputation for innovation, reliability, and ease of use that goes back more than two decades, Jabra's consumer and business divisions produce corded and wireless headsets, plus mobile and in-office speakerphones that empower individuals and businesses through increased freedom of movement, comfort, and functionality.

About Anchor Line Partners

Anchor Line Partners, LLC is a multi-faceted investment firm focusing on value-add commercial real estate assets. The partners, former Tishman Speyer and Equity Office Property executives, employ a disciplined, entrepreneurial investment philosophy to a wide array of opportunities in the commercial real estate sector. The company identifies the best value-add techniques and provides core-plus, opportunistic return profiles, investing and managing on behalf of institutional clients. With a combined track record of more than 40 years of market-driven insights, experience and expertise, Anchor Line Partners is well positioned to deliver absolute returns with low volatility for its investors.

About Farallon Capital Management, L.L.C.

Farallon Capital Management, L.L.C. is a global institutional asset management firm founded in 1986. Farallon manages approximately $20 billion for institutions, including college endowments, charitable foundations and pension plans, and for high net worth individuals. Farallon employs approximately 170 employees. Farallon is headquartered in San Francisco and has offices inLondon, Singapore, Hong Kong, Tokyo and Sao Paulo. Farallon invests in public and private debt and equity securities, direct investments in private companies and real estate. More information about Farallon may be found at www.faralloncapital.com.

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