Batteries Plus is leveraging significant momentum heading into the second half of the year after signing more than three dozen franchise agreements in the last six months. The leading battery and power solutions service center inked 37 new deals since the start of the year, including 20 in Q2.
With 13 new franchise owners joining the system this year, Batteries Plus continues to attract entrepreneurs seeking an essential, scalable, and future-focused investment. Batteries Plus also celebrated 11 new store openings in the first half of the year, including its debut store in Hawaii, bringing the franchise footprint to 48 U.S. states and underscoring the nationwide demand for accessible, reliable power solutions.
"Franchise candidates are more selective than ever as they seek out concepts that are not only relevant, but built for the long run," said Victor Daher, Vice President of Global Franchise Development for Batteries Plus. "Batteries Plus offers owners a high-demand, tech-forward business with multiple revenue streams and the infrastructure to support sustained growth in both consumer and commercial markets. That model is exactly what's leading to one of our strongest years yet for franchise development."
As Batteries Plus expands coast to coast, the brand is also reinforcing the culture behind its growth. PlusCon – the brand's innovative franchise convention – generated a notable buzz within the franchise system. At the forefront of PlusCon was the inaugural Plus Games – a spirited competition that celebrated the deep knowledge and problem-solving skills franchise owners and associates have to offer. In fact, that same expertise is the cornerstone of the latest Batteries Plus branding campaign, Experts in Charge, which positions Batteries Plus as the trusted resource for reliable power solutions.
"Our franchisees wear many hats; in addition to business owners, they're also problem solvers, advisors, and power experts in their communities," said Joe Malmuth, Chief Development Officer of Batteries Plus. "That enhanced level of expertise is what makes us the go-to partner for critical industries – including hospitals, school systems, and municipalities – who rely on our teams to keep their operations running without interruption."