Outdoor Brand The North Face Looks to Open More Than 70 New Stores in North America

Outdoor brand The North Face plans to open more than 70 stores in North America, as well as up to 300 outlets in various formats in international markets. The brand, which specializes in the production of outdoor clothing, footwear and related equipment, plans U.S. openings in Minnesota, Wisconsin, Indiana and other locations in the coming years, along with international expansion in London, Germany and other countries.

The plans presented recently cover a five-year development period for The North Face's retail business. The new stores will open in a format that will allow them to be transformed into an event area as well as test multi-channel retail services.

Since early 2022, The North Face has already expanded its global presence through a series of franchise store openings in the U.S., Germany and China.

"As consumers want to engage with The North Face physically as well as digitally, we want to create consistent and welcoming experiences across all our retail locations for both new and established explorers," said Jason Thomas, The North Face's senior director of retail.