CA: Rosetta Opens New LEED-Certified W. Coast HQ Building in San Luis Obispo

22 Apr, 2013

Rosetta, a Publicis Groupe company, announced the opening of its new West Coast headquarters office with the completion of a 78,000-square-foot building in San Luis Obispo. The LEED-certified two-story building will house 150 current team members of the interactive agency with capacity to grow the location to more than 300 employees in the next three years. The building's modern exterior and light-filled open interior encourage collaboration and innovation for Rosetta's diverse global clients that span the technology, entertainment, healthcare, financial services, manufacturing and retail industries. Immediate hiring plans are to add staff in the areas of multi-channel experience design, user interface development, marketing program management, account management and commerce platform development.

The new building represents a significant investment by Publicis and Rosetta to house technology, marketing and commerce expertise in the same office, with the goal of driving innovation for the agency's clients. A highlight of the office is a state-of-the-art video and motion graphics production studio designed to support the agency's work in developing engaging branded experiences across web, mobile, social media and television platforms. The 3,500-square-foot studio includes broadcast-ready and live/post production capabilities, a color and edit bay, world-class acoustics, and 3D and motion capture capabilities.

"Rosetta is unique in its ability to bring together customer insights, leading-edge technology and world-class creative under one roof, and our shared investment in this new space is intended to give the agency room to grow so that it can continue to drive deeper levels of customer engagement for clients across the globe," said Maurice Levy, Chief Executive Officer of Publicis Groupe.

To advance the Smarter Commerce partnership between Publicis and IBM, the new building will feature a Commerce Center of Excellence, a customized lab space used to explore and develop new online and offline payment methods, uncover insights about consumer and business buyer purchasing behavior, and create unique opportunities for brands to interact with customers.

"This is more than just a building," said Tom Adamski, President of Rosetta. "It is an opportunity for architecture to redefine how our agency inspires collaboration and creativity to help our clients better engage their customers and grow their businesses. Our agency has been at the forefront of design and technology innovation and the assets of this new office will help evolve the ground-breaking work we are known for and the talent we are able to attract across all Rosetta locations."

As one of the largest employers in San Luis Obispo, Rosetta continues to be an integral part of the local business community, including an ongoing partnership with California Polytechnic State University. Local architectural and engineering partners in the project include Garcia Architecture + Design, NKT Commercial, and JW Design and Construction.

To view photos of the new Rosetta office, visit

About Rosetta

Rosetta is a customer engagement agency engineered to transform marketing for the connected world. Our mission is to be a catalyst for growth, driving material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Our unique capabilities and the way we activate them have enabled our market leadership position, operating as an independent brand in the Publicis Groupe of global agencies. For more information: | Twitter:@RosettaMktg | Facebook: