Dick's Sporting Goods Holds Grand Openings for Nine New 'Dick's House of Sport' Stores

DICK'S Sporting Goods has continued to expand the House of Sport brand as nine new locations celebrated their grand openings in July and August. These locations join the first three House of Sport stores in Victor, New York; Knoxville, Tennessee; and Minnetonka, Minnesota.

The new stores opened in the following communities:

• DICK'S Sporting Goods Holds Grand Openings for Nine New 'DICK'S House of Sport' Stores
• DICK'S Sporting Goods Holds Grand Openings for Nine New 'DICK'S House of Sport' Stores
• Katy, Texas at The Shops at Park West (24600 Katy Fwy Ste 1100, Katy, TX 77494)
• Baybrook, Texas at Baybrook Mall (18650 Gulf Fwy, Friendswood, TX 77546)
• Davenport, Iowa at Davenport Commons (5511 Elmore Avenue A, Davenport, IA 52807)
• Champaign, Illinois at Market Place Shopping Ctr (2000 N Neil St, Ste 2000, Champaign, IL 61820)
• Chesapeake, Virginia at Greenbrier Square (1501 Sentinel Drive, Chesapeake, VA 23320)
• Fayetteville, North Carolina at Freedom Town Center (2741 Freedom Pkwy Dr, Fayetteville, NC 28314)
• Latham, New York at Latham Farms (579 Troy-Schenectady Rd, Latham, NY 12110)
• Scranton, Pennsylvania at Viewmont Mall (440 Viewmont Mall, Scranton, PA 18508)
• Johnson City, New York at Oakdale Commons (629 Harry L Dr, Johnson City, NY 13790)

Each grand opening kicked off with an exciting, activity-filled weekend to help celebrate the launch of House of Sport in the local communities, including in-store and parking lot activities and games, mystery gift card giveaways and sweepstakes, and celebrity athlete appearances to commemorate the grand openings.

DICK'S House of Sport is an approximately 100,000+ square foot store that provides customers with an incredible assortment of products along with in-store experiences including a climbing wall, multiple golf bays with TrackManTM simulators, and multi-sport cages that can be used for baseball, softball, lacrosse and soccer and give customers an opportunity to try product while measuring and tracking their performance. House of Sport stores also focus on deep integration with the local community through partnerships and events. Some locations have a field attached to the store that can be used for open play, clinics, league space or as an ice rink in the winter.

"These grand openings have been a superb way to introduce the House of Sport store to our customers in these markets," said Toni Roeller, senior vice president, In-store Environment, Visual Merchandising and House of Sport. "It's exciting that the feedback from customers has been so positive and the communities see the stores as a destination. We're equally excited about bringing House of Sport to more communities in 2024 and beyond." 

DICK'S anticipates opening between 75 to 100 House of Sport stores by 2027.