Walmart-owned Moosejaw is opening a retail store in Bentonville, Ark., near to where Sam Walton opened his 5 & 10 in 1950. The retailer said it has hired nearly 20 employees to work at this location.
Moosejaw, which was acquired by Walmart in 2017, carries outdoors brands including Rocky Mountain and Burton and apparel and footwear labels The North Face, Prana, Columbia, and Keen. The Bentonville location, which is Moosejaw's 12th store, is 6,000 square feet, making it the second-largest Moosejaw store in the U.S. The size will allow the retailer space to offer an expanded assortment that includes bikes and snowsports equipment and tuning services.
“Bentonville has become one of the top mountain biking destinations in the US, so we wanted to be there and bring cool brands like Evil and Rocky Mountain Bikes to the area,” said Eoin Comerford, Moosejaw CEO. “We were particularly attracted to downtown due to the proximity to the trails and ongoing revitalization and investment in pedestrian malls, hotels and more. Our backpacking and snow sports assortment will also fill gaps in the local market. The Ozarks are right in our backyard and world-class skiing is a two-hour flight away.”
The acquisition of Moosejaw represents Walmart’s platform to expand its assortment of to online shopping.
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