Japan-based golf shaft maker Fujikura Composites has its U.S. headquarters into larger space in Carlsbad, Calif., to better accommodate advancements in research and development, growth in personnel and greater warehouse capacity.
The new headquarters offer more space dedicated to research and development, with a new upgraded generation of enso®, which is Fujikura’s proprietary motion capture technology system. The new facility also has nearly double the space for its warehouse, allowing the company to ship and receive larger quantities of stock more efficiently.
The new headquarters also feature two hitting bays, one of which is dedicated to R&D and Tour fittings. Utilizing Trackman iO, next generation enso® with new upgraded cameras, new software and a new force plate system, the studio will allow Fujikura engineers and technicians to capture more holistic data about the golfer, their swing, and the impact the shaft can have. With a plethora of data available, this level of technology and detail ensures Fujikura remains the industry leader in golf shaft innovation for all players and swing types.
David Schnider, President & CEO at Fujikura, said: “Our operations have grown considerably over the last several years. We are still in Carlsbad, the epicenter of the golf industry, but our new facility will give us the tools to expedite turnaround time and better react to the demands of our customers and golfers who put their faith in Fujikura products.
“This will be the fourth time that we have moved since the inception of Fujikura in America in 1994 – and is yet another milestone for our company. The move is testament to the work by the incredible people we have and the company’s mission to keep exploring new ways of making golf more enjoyable."
The majority of Fujikura prototype shafts continue to be built in Carlsbad, and a larger, more state-of-the-art R&D lab will allow the company to build on the development of these.