CO: Health Brand Life Time to Open First Location in Central Boulder, Colo. | Trade and Industry Development

CO: Health Brand Life Time to Open First Location in Central Boulder, Colo.

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Jan 29, 2024
Following a significant renovation, the 40,000-square-foot space will be entirely transformed as Life Time Boulder, replacing the former Colorado Athletic Club.

Macerich, one of the nation’s leading owners, operators and developers of high-quality retail and mixed-use properties in top markets, announced that much-admired healthy lifestyle brand Life Time is coming to Twenty Ninth Street in central Boulder, Colorado early next year.

Following a significant renovation, the 40,000-square-foot space will be entirely transformed as Life Time Boulder, replacing the former Colorado Athletic Club. The move brings Life Time’s luxury health and wellness programs, services and professionals to active Boulderites and visitors, while leveling up the wellness, fitness and lifestyle offerings available at Twenty Ninth Street.

“We are so pleased to welcome Life Time to Twenty Ninth Street, our one-of-a-kind outdoor property in the heart of Boulder,” said Bob Beffa, Senior Vice President, Real Estate, Macerich. “With three high-performing Life Time locations already operating at other top regional town centers in our portfolio, we can say with confidence that they are a terrific operator, and their amenity-rich athletic facilities are top-notch. We are especially appreciative that, with Life Time, Twenty Ninth Street will continue to offer an outstanding fitness experience geared to this incredibly active community.”

Located at 1821 30th St., the destination will be the Company’s first in Boulder and will be a cornerstone of the open-air, mixed-use lifestyle center that includes sought-after shopping, dining and entertainment, plus office uses, adjacent to Google’s Boulder campus and just minutes away from the University of Colorado Boulder.

“Our full transformation at Twenty Ninth Street will bring new energy and excitement as the premier luxury athletic and social club in Boulder,” said Parham Javaheri, Life Time President of Club Operations and Chief Property Development Officer. “Our ongoing collaboration with Macerich has proven to be successful for both entities as we continue to bring the Life Time brand to highly desirable locations as part of our asset-light strategy.”

Other Macerich properties at which Life Time operates include Biltmore Fashion Park in Phoenix, Scottsdale Fashion Square in Scottsdale, Arizona, and its most recent opening at Broadway Plaza in Walnut Creek, California. Life Time currently operates at six destinations in Colorado with its newest opening, Life Time Denver West, opening in Wheat Ridge scheduled for the first half of 2024.

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