Revel Bikes is relocating its U.S. headquarters from Carbondale, Colo., to Golden, Colo., with plans to be fully operational in March, with the addition of local hires.
According to a Revel Bikes news release, Golden's proximity to Denver (16 miles away) and Boulder (20 miles away) will allow the brand "to better grow their business in a sustainable way." Revel also will benefit from being closer to component suppliers, customers, and other outdoor brands, according to the brand.
Revel Bikes — which has an additional facility in Taichung, Taiwan — will expand its team with local hires, and a showroom with a full demo fleet will be open by April 1, reports Bicycle Retailer.
"Carbondale will always be home to us and has made us who we are today," said Adam Miller, Revel Bikes owner who started the brand in Carbondale in 2018. "But this move allows us to better serve our customers and build a long-standing brand in the cycling industry."
After selling the company in 2021 to private equity firm Next Sparc, Miller returned in May after purchasing the company's assets following the brand closing in April.