Building on its Aspen, CO retail “pop-up” boutique’s success, Rossignol opened a larger, permanent store in downtown Aspen. Located at 534 E. Cooper Avenue, the 2,500 square-foot location offers a broader selection of the brand’s technical outerwear and lifestyle apparel and an exclusive Rossignol demo experience for men, women and juniors.
“Over the past three years, we’ve been incredibly lucky to share our brand with the Aspen community,” said Francois Goulet, president, Rossignol Group North America. “This new store location embodies so much of the town’s vibrance. We couldn’t think of a better place to showcase our new collections and Rossignol’s 110-year-plus history in winter sports.”
Rossignol’s Blackops Collection of freeride skis is a key high-performance demo offering in the store, specifically the flagship’s Blackops Sender Ti and women’s Rallybird Ti. The store also offers a complete selection of high-performance ski and snowboard demos. Its mountain-to-city category is also on display with the Megeve and Chamonix collections.
The Aspen location joins Rossignol’s retail and pop-up stores in the U.S., Canada, France, Italy, Switzerland, Norway, and China.