Florida Breaks Through

Enterprise Florida (EFI) has recently announced the evolution of their global brand, “Florida – The Future is Here.” In the highly competitive environment of economic development, the new “Break Through” campaign showcases the tremendous amount of success businesses can have in Florida. The campaign targets national and international business decision-makers, site selection consultants and existing Florida business leaders and residents.

“Break Through” leverages the positive associations people have with Florida as a place for their personal future and reshapes them to show that Florida is also the place for their business future. The messaging will continue to highlight the state’s significant advantages for businesses, with a pro-business approach to taxes and regulation, and a robust talent pipeline in the IT, finance, advanced manufacturing, aviation, aerospace, defense, and fintechFlorida is optimistic, innovative and forward-thinking with a world-class infrastructure, global access and a highly educated and skilled workforce. This reinforces the state as a place for growth and inspiration, demonstrating again that the future is now, and you can “Break Through” in Florida. Learn more at - www.enterpriseflorida.com.