FL: REI Co-Op to Open Store in Sarasota, Hiring Approximately 50 Employees

Specialty outdoor retailer REI Co-op will open a 25,000-square-foot store in Sarasota, Florida in fall 2023, which will have approximately 50 employees. The location will offer a wide assortment of apparel, gear and expertise for camping, cycling, running, fitness, hiking, paddling, climbing and more. For those who adventure on two wheels, a full-service bike shop will be staffed by certified mechanics.

"Ten years ago, we opened our first store in Florida with a Jacksonville location. We've long recognized the opportunity to better serve our customers who live and play in the Sarasota area, as they have been driving an hour to our Tampa store," said Les Hatton, REI regional director. "Incredible natural places such as Alafia State Park, Myakka River State Park, Robinson Preserve and many others offer some of the best cycling, paddling, hiking, bird watching, and outdoor activities in the state. We look forward to being a resource to the community and building lasting relationships with regional nonprofits."

As the country's largest consumer co-op, anyone is welcome to tap into the expertise of REI's store staff  and online resources such as its Expert Advice library to learn or advance skills, plan adventures, and more. Members who join the co-op enjoy a range of benefits, including a used gear trade-in program called Re/Supply; discounts on shop services and experiences; a share of the co-op's annual profits based on qualifying purchases; and more. In addition to discounts at the co-op's bike shop, REI members receive free flat-tire repair (labor only).

REI believes deeply in supporting the long-term health of the outdoors. The co-op has invested millions of dollars in local nonprofits to steward trails, waterways and parks and connect people to the outdoors. Over the last five years, Florida land agencies and nonprofit partners have received more than $450,000. Last year, $102,500 was distributed to 15 nonprofits across the state, including Alafia State Park, Florida State Parks Foundation and Florida Trail Association. Complementing REI's community investments, REI's Cooperative Action Fund invests in nonprofits to build a more equitable and inclusive outdoor community. Florida recipients include Adaptive Adventures (Tampa and Miami), Black Girls RUN! Foundation chapters throughout the state, and HBCUs Outside (Tallahassee).