Delta Apparel Inc. plans to open five wholly-owned retail stores early next year for its Salt Life beach lifestyle brand, slated for Florida, South Carolina and Alabama.
New stores in Ft. Lauderdale, Boca Raton and Sarasota, FL, Hilton Head, SC and Foley, AL will add to the brand’s nationally owned retail footprint. Earlier this year, Salt Life announced new store openings this fall in Myrtle Beach, SC and Texas City, TX.
“Engaging face-to-face with Salt Life consumers is monumental in igniting a passion for the ocean lifestyle,” said Jeff Stillwell, president, Salt Life. “The success of our existing storefronts has propelled our retail efforts forward, and we are thrilled to continue meeting both new and existing customers in Florida, South Carolina and Alabama.”
“Year after year, Salt Life retail stores consistently exceed sales and operating performance targets,” commented Robert W. Humphreys, chairman and CEO of Delta Apparel, Inc. “These additional branded retail doors will offer a dynamic setting for consumers to engage and interact with the Salt Life brand and experience the beach lifestyle that resonates with such a large and growing audience.”