The Business Development Board of Palm Beach County announces the expansion of G.O.A.T. Foods, a technology-driven corporate headquarters operating a portfolio of eight snack brands. The company secured 68,000 square feet of space in unincorporated Palm Beach County and will create 150 new jobs, expanding its existing workforce of 75 employees to a total of 225. Located at 205 Sansbury Way, West Palm Beach, FL, the new headquarters centralizes executive leadership, marketing, brand management, digital strategy, finance, eCommerce, analytics, and operations.
Founded in 2020, G.O.A.T. Foods has grown from a single licorice brand into a multi-million-dollar portfolio of specialty online snack brands. Today, it oversees eight direct-to-consumer brands operating on high-tech digital storefronts, including Licorice.com, Pretzels.com, Caramels.com, Chocolate.com, Taffy.com, Cupcakes.com, Truffles.com, and Cookies.com. Its model combines category-defining domain names with modern eCommerce infrastructure to enable scalable national growth.
As it transitioned into its new 68,000-square-foot facility, G.O.A.T. Foods partnered with the Business Development Board on February 25 to welcome members of the local business community for a tour of its new corporate headquarters.
The Business Development Board (BDB) worked closely with G.O.A.T. Foods to facilitate the expansion with complimentary economic development support, including expedited permitting in partnership with Palm Beach County’s Planning, Zoning & Building Department. The project also received key support from Scott Helms of Helms Development and Christopher Thomson of Cushman & Wakefield, ensuring a seamless site selection and development process.
“The support from the Business Development Board of Palm Beach County was instrumental in helping us secure and move into our new 68,000-square-foot facility. Their team worked closely with us and local partners, expediting permitting and connecting us with key resources — enabling G.O.A.T. Foods to continue scaling operations and bring more jobs and opportunities to the region," said Jonathan Packer, Co-Founder of G.O.A.T. Foods.
“G.O.A.T. Foods’ expansion reflects the depth of opportunity across the Palm Beaches and reinforces our position as a global innovation center for technology-driven enterprises,” said Kelly Smallridge, President and CEO of the Business Development Board of Palm Beach County. “Today, more than 600 corporate headquarters and 2,500 technology companies operate here — the result of a sustained, long-term strategy focused on high-impact industries. We are building an ecosystem where innovative, high-growth firms like G.O.A.T. Foods can launch, scale, and compete nationally, and we look forward to supporting their continued success in the years ahead.”
As consumer purchasing continues shifting toward digital platforms, G.O.A.T. Foods’ expansion underscores the convergence of eCommerce, brand strategy, and data analytics within the consumer-packaged goods sector. The 68,000-square-foot corporate headquarters positions the company to scale nationally while anchoring high-value employment and business investment in Palm Beach County, Florida.