Outdoor lifestyle retailer L.L. Bean plans to open its fourth Illinois store in Naperville in October and its first Nebraska location in Omaha.
Jason Sulham, manager of public affairs at L.L.Bean, told a local Naperville TV station that the city was chosen for its strong customer base. “We have a strong customer base in the region and want to meet our customers where they are so they can enjoy the in-store shopping experience L.L.Bean is known for,” he said. “Naperville is also a gateway to the outdoors, providing an opportunity to connect with new customers who embrace the outdoor lifestyle.”
In Omaha, L.L. Bean recently signed a lease for a 15,000-square-foot store in a mixed-use development under construction in West Omaha. It is expected to open in 2027.
“The addition of L.L.Bean reflects the caliber of brands being drawn to Avenue One and the strong alignment between our vision and today’s leading lifestyle retailers,” said Jeffrey Hofer, Asset and Development Manager at Jasper Stone Partners. “As construction progresses and the site continues to take shape, we’re seeing strong momentum from national brands seeking a presence in West Omaha.”
In December 2025, L.L.Bean announced plans to open eight stores in 2026, including its first locations in Alabama and Tennessee. At the time, the retailer further said it intends to add eight to 10 storefronts in 2027, including new markets in the Midwest and Southeast. At the close of 2025, L.L.Bean operated 68 stores in 19 states across the United States, along with 18 stores in Japan and 16 stores in Canada, in partnership with Jaytex Group, reports Sporting Goods Business.