Baskin-Robbins Plans 50+ Stores in Indianapolis & Surrounding Region
11 Mar, 2009
Baskin-Robbins, America's favorite neighborhood ice cream shop, shares its plans to rapidly expand its national footprint with the announcement that Indianapolis is now open for franchise sales. More than 50 new stores are projected over the next several years throughout Indianapolis and the surrounding region. This unprecedented growth campaign is designed as part of a plan to double Baskin-Robbins' U.S. presence over time and is based on a diversified concept portfolio, expanded and comprehensive menu, and system-wide operational simplicity.
Built over the last 63 years, Baskin-Robbins currently enjoys 98% brand awareness. Most recently, Baskin-Robbins was named for the second consecutive year the number one ice cream and frozen dessert franchise in Entrepreneur magazine's Annual "Franchise 500" ranking. This widespread recognition now makes it the opportune time to own large geographic territories in and around Indianapolis and operate multi-store networks of five-to-31 or more locations with limited exclusivity.
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