Rally House hit a major milestone with the opening of its 100th store in Lawrence, KS. The new store, located at 23rd and Iowa Streets, is its third location in Lawrence. Rally House started operations as Kansas Sampler in Overland Park, KS in 1989.
“This all started with a dream my parents had almost 33 years ago,” said CEO, Aaron Liebert. “Over the last three decades, our family company grew from the concept of selling ‘sampler’ gift boxes made at our dining room table promoting local products to now being one of the most well-known local and sports retailers in the country.”
“We are doing something we never thought was possible because no two stores are alike,” said its Co-founder, Peg Liebert. “We’re able to customize our stores to each local city. We feel very lucky to find such a great location to showcase our extended University of Kansas product, while also servicing our Lawrence customers with all their local and state team needs. It is a truly remarkable milestone and even better that our 100th location is in the state where it all started.”
Its new Lawrence location will be the largest Rally House store in the area and features an official Kansas Jayhawks Athletics store, including custom KU basketball jerseys, autographed basketballs and its largest selection of Jayhawks products, and includes products featuring current and former Kansas City athletes.
The store will also include K-State Wildcats, KC Chiefs, KC Royals and Sporting, as well as other local colleges, including Washburn, Pitt State and Fort Hays State. As is typical of Rally House locations, the store will include locally themed products, including Wizard of Oz, Sunflowers and BBQ sauces.
This is the second Rally House store opening in 2022 with more locations planned in other markets, including Texas, Ohio, Missouri, Illinois, Indiana, Kentucky, Michigan, and Pennsylvania.