Bern Helmets announced an expanded leadership team and a growth plan leveraging the burgeoning outdoor and micro-mobility trends. Founder Dennis Leedom with Adam Godwin, chief financial officer, will lead a team of veteran action sports professionals from its new headquarters in Cordage Commerce Center, a renovated industrial park in Plymouth, MA.
Leedom, an established helmet pioneer and entrepreneur, has over 25 years of experience in the action sports category and recently returned to the company. Prior to founding Bern, he founded Leedom Helmets, pioneered the first recreational snow helmet in the U.S. with Boeri Sport USA, and started his career as a ski instructor at Squaw Valley.
“The past year has tested all of us, but what is most encouraging is the U.S. consumer’s rekindled love affair with active and outdoor sports,” said Dennis Leedom, CEO of Bern. “Our goal is to engage outdoor enthusiasts by providing brand and product value that connects with their attitude and personality for outdoor adventure. We have identified a strategic and exciting 2.0 plan that will reinvigorate and evolve our classic line of helmets in addition to new innovations for new helmets like the Hudson model. We will continue to challenge ourselves to establish premium head protection providing our customers with confidence, focus and a feeling of inspiration.”
In addition to Leedom and Godwin, who had previously worked at Bern for over 13 years, the leadership team includes John Phaneuf, head of global sales, Leah Markham, creative services manager and Kenneth Perkins, product design director located in Bern’s Brooklyn design studio.
Bern has also expanded its supply chain with a new customer-focused warehouse located close to its headquarters in Plymouth with the goal of improving the customer experience. “This facility enables us to completely focus on providing consumers with the best in class customer service and support. In addition, this warehouse enables Bern to be hands-on with our inventory to meet or exceed the demands of all of our retail partners,” said Godwin.
Key 2021 marketing initiatives led by Markham, include working with key partnerships to educate consumers on head protection and overall safety in the micromobility industry, re-engage with Bern athletes while working with up and comers, Olympic hopefuls, and brand ambassadors to aid Bern’s overall brand strategy and mission and ensure that Bern exceeds consumer expectations by providing a best-in-class online shopping experience.
“In a time when people need to get out more than ever and are struggling, Bern has put together the team, tech and logistics to deliver unparalleled style, protection and comfort at an unbeatable value. Because we live to help enthusiasts ‘stay out there’, we are evolving to make that happen,” Leedom continued