MA: Mark Wahlberg Enters Exclusive Partnership to Open F45 Training Studios Across Boston | Trade and Industry Development

MA: Mark Wahlberg Enters Exclusive Partnership to Open F45 Training Studios Across Boston

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Feb 08, 2024
Mark Wahlberg and Club Sports Group Opening Two Boston Studios Early 2024, Further Deepening Wahlberg’s Investment in the Brand

Club Sports Group (CSG), one of the world's largest fitness platforms which currently operates three F45 Training studios in the Boston area (Swampscott, Weymouth and Westford), has entered an exclusive partnership with Mark Wahlberg to introduce multiple new F45 Training locations across Greater Boston – an inaugural collaboration that further strengthens the Boston fitness market and establishes Wahlberg’s first investment in his own F45 studios.

The first F45 Training studio under this partnership, which already opened doors in January, is the Boston Financial District location (99 Summer Street), with a second set to open in the North End (111 North Street) neighborhood during the first quarter of 2024.

F45 Training is a leading global fitness community specializing in innovative, functional group workouts that are fast, fun, and results-driven, rated the No. 1 gym chain in the U.S. by Men's Journal. It combines elements of functional workouts and high intensity interval training (HIIT), with members able to complete each of the workouts at their own pace. Thousands of functional movements make the workouts different each time and are a proven concept to help members achieve the best results.

“Given his longstanding collaboration with F45 Training, working with Mark to make fitness more accessible than ever across Boston is a dream come true,” said Travis Frenzel, CEO of Club Sports Group. “Our second location soon opening in the North End has a special pre-opening offer for everyone looking for the best workout of their lives and what Mark incorporates to reach his own fitness goals.”

In tandem with his first studio openings, Mark Wahlberg continues to serve as F45’s Chief Brand Officer, personally designing performance-based workouts for ‘Wahlberg Week’ multiple times each year that are exclusively available at participating F45 studios worldwide. The global workouts spotlight seven brand-new routines (one per day) in the form of cardio, strength and hybrid training classes as a chance for members and guests to experience Wahlberg’s favorite ways to stay fit.

“It’s an honor to partner with Club Sports Group and expand the footprint of F45, the best group fitness approach on the planet which has long impacted my own health and wellness journey, right in my hometown of Boston. Returning to my roots, I see this as great chance to improve the quality of life for everyone in the communities that are so close to my heart, and will be stopping by the studios every chance I get,” stated Mark Wahlberg, F45 Training’s Chief Brand Officer and longstanding investor.

“We welcome the chance to deepen our partnership with Mark who exudes passion for exercise and inspire communities everywhere to join him in improving their health, no matter their fitness level or goals,” said Tom Dowd, Chief Executive Officer at F45 Training. “As we expand our Boston area footprint, we invite even more community members to experience our proven functional training workouts for the most unforgettable and rewarding feeling.”

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