MA: Puma Opens New North American HQ in Somerville for 450 Employees | Trade and Industry Development

MA: Puma Opens New North American HQ in Somerville for 450 Employees

Nov 08, 2021
Puma has opened its North American headquarters at Assembly Row in Somerville, MA, bringing together approximately 450 employees from its two former offices in Boston and Westford, MA. The new headquarters offers 150,000 square feet of flexible office space.
“To support Puma’s continued growth, fueled in large part by the North American market, we focused on creating a space that reflects our ‘Forever Faster’ mentality. We put creativity and innovation at the forefront, bringing together our entire North American team to collaborate and propel our brand forward,” said Bob Philion, president, Puma North America. “I’m thrilled to celebrate this exciting next chapter of Puma’s history as one collective team and look forward to continued success for the company here in Somerville and around the globe.” 
The headquarters offers a 19,000-square-foot roof deck with a dining area and art installations. The facility provides employees access to a fitness center, an on-location kid’s room for children who visit the office, bike storage, a 2,300-square-foot balcony, and proximity to Assembly Row’s dining, shopping and health and wellness benefits. 
“Operating in a product-driven industry, it’s crucial we bring together the best possible team of creative thinkers in a space that fosters diversity of thought and innovation. Puma’s new North American headquarters does just that,” said Adam Petrick, global director, brand and marketing, Puma. “Being more deeply ingrained in such an important footwear design ecosystem provides a competitive advantage, bringing out the best in our current team while allowing us to recruit new talent to support our continued growth.” 
Gensler, the architecture, design, planning, and consulting firm, designed the space. Timberline Construction built out the space. The long-term lease was negotiated with the developer and landlord, Federal Realty Investment Trust. Cushman & Wakefield’s Michael Joyce represented Puma in lease negotiations. The firm’s Mary Kay Smith and Alec White represented Puma throughout the project execution phases.
Puma has seen strong growth in recent months, primarily driven by increased demand for the brand in the North American and Latin American markets. In its third quarter, the Americas reported the strongest sales growth of 31.2 percent, currency adjusted. 
The company said it also remains focused on its eight strategic priorities, reaffirming its commitment to the North American market by re-entering the basketball category and focusing on local relevance and sustainability.
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