MO: Retailer Academy Sports + Outdoors Opens New Store in Jefferson City, Its 7th This Year | Trade and Industry Development

MO: Retailer Academy Sports + Outdoors Opens New Store in Jefferson City, Its 7th This Year

Oct 20, 2023
The new store will expand Academy's footprint to 11 stores across Missouri

Academy Sports + Outdoors, a leading full-line sporting goods and outdoor recreation retailer, is excited to announce the opening of its eleventh location in Missouri. Located in Jefferson City, Mo., the approximately 45,000-square-foot store brings a wide assortment of sports and outdoors merchandise to the area. This marks the seventh store Academy has opened in 2023. Academy plans to continue its expansion efforts with the goal of opening a total of 120 to 140 new stores by the end of 2027.

Academy will host grand opening festivities from Friday, October 20 through Sunday, October 22. Throughout the weekend, customers can look forward to a special appearance by Mizzou mascot Truman the Tiger, as well as exclusive deals, giveaways, and more.

"Academy Sports + Outdoors is excited to bring its newest store to the Jefferson City community as a destination that makes pursuing their sports and outdoors passions easy and affordable," said Sam Johnson, Academy's Executive Vice President of Retail Operations. "Whether you're gearing up for a Mizzou game, getting hiking essentials, or spending a day fishing the Missouri River, our low prices and assortment of products encourage customers to have fun."

Customers can also expect to find the best assortment of athletic and casual shoes, sports and outdoors equipment, and clothing from top, national brands such as Nike, adidas, Marucci, Stanley, Carhartt, Titleist, Shimano, YETI, Brooks and more. Academy also offers tremendous everyday value and quality through its exclusive, private label brands such as Magellan Outdoors, Freely, R.O.W., BCG, H2OX, Redfield, and Mosaic, which cover outdoor apparel and equipment, women's and men's apparel, workout attire, fishing equipment, hunting optics and accessories, outdoor furniture, and water gear, respectively.

The new Jefferson City location is a fun destination where customers can find equipment for a variety of sports from football to volleyball, lifejackets and fishing equipment to have fun on Binder Lake, a tent for a camping trip, and everything from grills to games to create a backyard oasis. Academy offers free services such as grill and bike assembly, scope mounting, bore sighting, and line winding/spooling. Customers can also purchase hunting and fishing licenses in the store.

For more information regarding the grand opening deals and events text JEFFERSON to 22369* or visit Customers are invited to shop online at or through Academy's mobile app, receive digital ads and offers, engage with Academy's social media accounts (@academy) and follow us on TikTok (@academysports), sign up for email/text alerts, and watch out for information on upcoming grand opening events.

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