Revelyst Inc., a collective of world-class maker brands that design and manufacture performance gear and precision technologies, unveiled a new hub of outdoor gear excellence for several of Revelyst’s iconic brands—the Bozeman Innovation Center. The revitalized facility now serves as the headquarters for Revelyst’s Outdoor Performance platform and the collaborative home to the brands in Revelyst’s portfolio, including Simms Fishing Products, Bushnell, Blackhawk and Stone Glacier, while providing sales, marketing, finance and R&D support for Camp Chef, Primos and Revelyst’s Project Freedom initiative.
The reimagined Bozeman Innovation Center features new signage, with Revelyst’s iconic dragonfly logo above the names and logos of the brands that call this building home, but its legacy remains intact. As the longtime headquarters of Simms Fishing Products, the Bozeman Innovation Center will continue to be where Simms’ American-made waders are designed, developed, tested and built with precision and purpose. Longtime Gallatin Valley-based brands Blackhawk and Stone Glacier are also consolidating in the Bozeman Innovation Center, bringing the best outdoor gear makers in the Bozeman area to one location.
Each Outdoor Performance brand in the Bozeman Innovation Center will bring an infusion of expertise, energy and ideas, creating a dynamic shared space where innovation and collaboration can thrive. This facility will house the design, research and development, finance, operations, and sales and marketing teams from across the Outdoor Performance portfolio, bringing new faces—and new excitement—to the facility and the Bozeman area.
“Revelyst and our market-leading maker brands are thrilled to unveil the Bozeman Innovation Center to the communities of Bozeman and the greater Gallatin Valley,” said Eric Nyman, CEO of Revelyst. “This facility embodies our vision for collaborative innovation and will serve as a key hub for outdoor gear development. With dedicated labs for fishing, optics, tactical design and more, it’s a model for how we build products that help people live their best lives outdoors.”
Together, the Revelyst Outdoor Performance brands make products that lead their respective categories while also earning the respect of anglers, hunters, first responders and outdoor enthusiasts. Bringing these brands together under one roof in Bozeman creates a convergence of talent and experience that will result in better products across the portfolio.
The Bozeman Innovation Center also supports Project Freedom, Revelyst’s special initiative to enhance the safety, efficiency and effectiveness of military, law enforcement and first-response personnel by equipping them with the most innovative and highest-performing gear necessary to fulfill their duties and protect their communities.
“Now that our maker brands are together under one roof in the Bozeman Innovation Center, we’re redefining what the outdoor industry means to this community,” said Jordan Judd, President of Revelyst Outdoor Performance. “We couldn’t be more thrilled to unite our best-in-class hardgoods, optics and apparel brands who can now design, build and sell the quality products of Revelyst Outdoor Performance from this new innovative hub of product excellence.”
Revelyst sees the Bozeman Innovation Center as a catalyst for what’s next—where Revelyst’s makers craft new ideas, design innovative products and shape the future of outdoor performance. Revelyst will continue making improvements to the facility and keep the community informed of the progress being made along the way.