JD Sports is pushing youth culture forward across the globe, now linking the energy of the Las Vegas Strip to its worldwide network of flagship stores, marking a major moment in JD’s US growth and connection strategy.
The launch of JD’s near-29,000 sq ft store brings the brand’s signature retail experience and curated product mix from the world’s most influential sportswear brands, linking global style to JD’s iconic retail locations around the world.
The opening of a new flagship on Las Vegas Boulevard marked JD’s third in the US and its continued connection to global youth culture in the most influential cities across the US. As of 3 May 2025, there were 339 JD stores across North America (including Canada).
John Hall, Managing Director for JD North America, said: “Las Vegas is known for delivering next-level experiences, making it the perfect location for JD’s next US flagship. We’re bringing our customers a retail experience that can’t be found anywhere else in the market, serving up the freshest and most desirable product from the biggest names in sports fashion. With our new store on the Las Vegas Boulevard, we’re building on growing momentum across North America to bring customers iconic experiences as we continue to propel youth culture forward, on every corner of the world.”
The new flagship brings JD’s best-in-class omnichannel offering to life, blending physical and digital to reflect the unstoppable energy of youth and JD’s Forever Forward mission. It features one of the most elaborate digital design capabilities of any JD location, allowing for fully immersive storytelling that elevates the customer experience from the moment they enter the store.