NY: Apparel Retailer Mango Accelerates U.S. Expansion With Flagship Store Opening in Manhattan

Spanish apparel retailer Mango recently opened a flagship store on Manhattan's Fifth Avenue, in a historic building on the corner of 55th Street that dates back to the 1920s, was formerly the headquarters of companies such as NBC, Columbia Pictures and Coca-Cola. The new store is on three levels and nearly 23,000 square feet, reports Chain Store Age.

The company plans to open about 30 U.S. stores over the next three years. The new stores will give Mango, which sells everything under its own label, a total of about 40 U.S. stores by 2024. With the new flagship location, Mango currently has five stores in the New York City area.

“The opening of this new flagship store is a major step forward in our strategic goals for international expansion and our distribution ecosystem, but above all it is the first step to consolidate our brand presence in the United States, one of the most important markets in the world,” said Toni Ruiz, CEO Mango, which operates more than 2,400 stores around the world.

“The three-year goal is that the United States will become one of the group’s top five markets in terms of sales,” the company stated.

In the second phase of expansion, Mango says it will focus on the state of Florida, where it plans to open at least four stores in 2022 and 2023 in cities such as Miami, Boca Raton, Orlando and Tampa, reports CSA.

Starting in 2023, Mango will continue to expand west, with new stores in Atlanta, Arizona (Phoenix and Tucson), Texas (Houston and Dallas), Nevada (Las Vegas) and California, where the target cities include Los Angeles, San Diego and San Jose.

In addition to brick-and-mortar expansion, Mango will promote its online activity on its website and in marketplaces. The company is aiming that online sales will generate 70% of its U.S. business, says Chain Store Age.