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NC: Marketing Firm to Create 60 Jobs in Mecklenburg County

21 Dec, 2010


State Grant Helps Red F Marketing Expand in Charlotte.
Official photo of Governor Beverly Perdue (D-NC).

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Gov. Bev Perdue today announced that Red F Marketing, a full service advertising agency, will expand by redeveloping an office building and creating a center for entrepreneurship in Mecklenburg County.  The company plans to create 60 jobs and invest $8.78 million during the next three years in uptown Charlotte.  The project was made possible in part by a $60,000 grant from the One North Carolina Fund.


“This innovative project is exactly the kind of development North Carolina needs for future growth,” said Gov. Perdue.  “Focusing our resources on home-grown entrepreneurs will pay big dividends down the road.”

Red F is a full service advertising agency based in Charlotte with a focus on both general and multicultural markets and works primarily with Fortune 1000 companies.  Red F has recently been ranked among the fastest growing companies in America and currently employs 40 in Charlotte.  The company plans to redevelop a building in uptown Charlotte, rebranding it as the “Charlotte Center for Entrepreneurship.”  The building will house Red F offices, the Business Innovation & Growth Council (BIG), the BIG Accelerator, and other office tenants.

Salaries will vary by job function, but the average annual wage for the new jobs will be $47,167 not including benefits.  The Mecklenburg County average annual wage is $48,776.

“We are thrilled with what this move means for the future growth of Red F and job creation for the region.  Red F continues to be one of the most dynamic entrepreneurial companies in the area, and this new headquarters building will allow for tremendous future development,” said Dan Roselli, President of RED F.  “The support that we have received is a strong indication that the State and the region want growth companies like Red F to locate and develop their companies here. In particular, the move to uptown Charlotte is a great fit for Red F in terms of attracting world class talent to continue to fuel our future progress.  We believe in Charlotte and the region as one of the most dynamic areas of the country in which to continue our growth.”

The One NC Fund provides financial assistance, through local governments, to attract business projects that will stimulate economic activity and create new jobs in the state.  Companies receive no money up front and must meet job creation and investment performance standards to qualify for grant funds.  These grants also require and are contingent upon local matches.

“Red F should be commended, not just for creating these jobs,” said Rep. Beverly Earle, of Charlotte, “but for investing in the heart of Charlotte.”

“Companies like Red F are willing to push their roots deeper in Charlotte and in North Carolina, because they know we will continue to invest in education and worker training, sustaining our top-rated business climate,” said Sen. Charlie Dannelly.

North Carolina continues to have a top-ranked business climate.  Through Gov. Perdue’s JobsNOW initiative, the state works aggressively to create jobs, train and retrain its workforce, and lay the foundation for a strong and sustainable economic future.

Through use of the One NC Fund, more than 45,000 jobs and $8 billion in investment have been created since 2001.  Other partners that helped with this project include: the N.C. Department of Commerce, Mecklenburg County and the Charlotte Chamber.

For more information about Red F Marketing, including job opportunities, go to www.redf.com.

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