Manchester, Conn.-based Bob's Discount Furniture announced it plans to open 20 new stores in 2025, bringing its total U.S. store count to more than 200.
Six of the 20 new stores will be in North Carolina, including in the Raleigh-Durham area; the brand's first in that state and the company's first entry into the Southeast. The Vermont location in Williston will be Bob's first in the that state. Bob's has had strong ties to the Northeast since its founding in 1991, reports Patch.com.
"We’re excited to bring our on-trend assortment of furniture, mattresses, and home accents at everyday low prices to new customers and markets," said Ramesh Murthy, the chief operating officer at Bob's Discount Furniture. "Adding new territories also allows us to make a local impact on more communities by generating jobs and providing support to local schools and nonprofits, things that have been core to Bob's since our founding over 30 years ago."
In speaking to the factors that led Bob’s to the two new states, Murthy added, "Bob's has built a loyal customer base throughout New England, and opening a store in Vermont allows us to strengthen our connection with a region that has supported our brand for years. In North Carolina, we believe that the growing population and rich furniture market will be a great fit for our value-driven approach to furniture shopping."
The grand openings for the 2025 expansion began in February. States seeing new stores include Michigan, Virginia, Nevada, Iowa, New York, Pennsylvania, New Jersey, Vermont, Massachusetts, California and North Carolina.
Bob’s Discount Furniture will "tap into its robust infrastructure to support its expansion," with plans to utilize existing distribution centers and third-party delivery partners to ensure a seamless customer experience in the new markets, officials said.