OK: Yesway's Growth Momentum Continues in 2024, With New Stores Expected in Oklahoma | Trade and Industry Development

OK: Yesway's Growth Momentum Continues in 2024, With New Stores Expected in Oklahoma

Apr 11, 2024
The company is significantly expanding its presence in Oklahoma with multiple new store openings slated this year, and new market concepts debuting in Texas.

Yesway, one of the country's fastest growing convenience store chains, is significantly expanding its presence in Oklahoma, with its portfolio of stores in the state expected to stand at 15 locations by the end of 2024.

In addition to its five existing Oklahoma-based Allsup's stores in Altus at 1711 North Main Street and 1419 South Main Street, Frederick at 301 North Main Street, Guymon at 1107 NE Highway 54, and Madill at 607 South 1st Street, the company recently celebrated the grand openings of its newest stores in Broken Bow at 1400 South Park Drive and Thackerville at 1173 Hide-A-Way Road, with two more locations slated to open in the first quarter of the year in Davis at Highway 7 & Hanover Road and Tushka at 416 N Jefferson Highway.

The Thackerville Allsup's location represents the company's first "true" interstate store, with the majority of the anticipated traffic coming off of Interstate 35, given its proximity to the WinStar World Casino, as well as being supported by the local community.

The company is slated to soon begin construction on three additional Allsup's locations, in Elk City, Blanchard and Kiowa so that by early summer the Allsup's presence in Oklahoma should be 12 stores strong.

These are just the latest of the new large-format stores Yesway has developed and is bringing to market.  The 6,277 square-foot stores are open 24 hours per day and customers will be pleased to find their favorite Allsup's world-famous burritos; a full array of Yesway and Allsup's private label snacks; high-quality fresh Allsup's bread, milk, and eggs; and a beer cave; along with amenities including Western Union service, ATM availability, and more.

"We are looking to further expand in the state and are in search of additional sites," said Thomas Brown, President, Yesway. "With land we have under contract in Ardmore, Atoka and Okarche, and additional sites under consideration in Eufaula and McAllister, we expect to have a minimum of 15 stores in Oklahoma open and operating by the end of 2024."

Brown continued, "In Oklahoma, we realized that many of its towns were underserved with a good convenience store operator that is focused on customer service and providing quality product with a strong value proposition; customers have long requested Allsup's in those communities, and we are excited to bring our new stores there."     

In addition to making moves in Oklahoma, Yesway has also opened a new Allsup's Express concept store in Denton, Texas, at 1320 W. Hickory Street, located next to the University of North Texas (UNT) campus.

The Allsup's Express store, a 3,000 square foot bodega-style store open 24 hours per day, is focused on serving the UNT community and students with an assortment of merchandise offerings tailored to meet their needs including energy drinks, bottled waters, and teas, to hot coffee, cold fountain sodas, and F'Real shakes, tasty snacks, delicious hot to go and fresh meals, beer and wine, and the World Famous Allsup's Burrito and Taco Sauce too. Allsup's fans on campus will also enjoy friendly, fun service including the award-winning Allsup's Rewards program that will offer students a personalized digital engagement experience, and more. It's all the things customers love about Allsup's, right across from campus.

Yesway looks forward to serving its newest customers in Oklahoma, Texas, and within the UNT area. In addition, the company will host Grand Opening celebrations of the new Allsup's stores located in Cloudcroft and Taos, New Mexico, and Granbury and Denton, Texas, in April and May.

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