TN: Durable Products to Expand Manufacturing in Cumberland County, Creating 130+ Jobs | Trade and Industry Development

TN: Durable Products to Expand Manufacturing in Cumberland County, Creating 130+ Jobs

Mar 10, 2026
Rubber product supplier to invest nearly $30 million.

Tennessee Gov. Bill Lee, Deputy Gov. and Department of Economic and Community Development Commissioner Stuart C. McWhorter and Durable Products officials announced today that the company is expanding by renovating one of its current facilities in Cumberland County.

Through the project, Durable Products will create 134 jobs and invest $27.3 million in Crossville, Tennessee. The company is a subsidiary of Texas-based GreenLiner, LLC, which will oversee the refurbishing and retrofitting of its current operations to accommodate new machinery, warehousing, inventory and offices.

Founded in 1982 in Crossville, Tennessee, Durable Products offers its customers diverse manufacturing capabilities ranging from compression molding and rubber extrusions to die cutting and raw material processing.

“Today’s announcement underscores what we already know: the Volunteer State is committed to ensuring every Tennessean living in a rural community can thrive. The creation of more than 130 jobs will be transformative for Cumberland County, and I’m grateful to Durable Products’ leadership for selecting Tennessee for this expansion.” – Gov. Bill Lee

“This was a highly competitive project, and we’re grateful that Durable Products continues to recognize our efforts to build a strong, business-friendly climate and a ready, capable workforce. We look forward to supporting the company following today’s announcement and are confident this project will make a lasting impact on the Upper Cumberland region for years to come.” – Deputy Gov. and TNECD Commissioner Stuart C. McWhorter

“We are excited to be a new manufacturing company in the great state of Tennessee. TNECD was instrumental in helping us to decide to locate here. We were based in Texas, and now we are happy to call Crossville, Tennessee, home. We appreciate all the hard work from the local and state officials that helped us make this decision.” – J. Pearson, CEO, Durable Products

“This announcement is another example of Tennessee’s ability to attract high-quality manufacturing and companies that create lasting jobs for our communities. With 134 new jobs and a $27.3 million investment in Crossville, this project will strengthen our local economy and provide new opportunities for hardworking families across the Upper Cumberland.” – Sen. Paul Bailey (R-Sparta)

“For over four decades, Durable Products has been a vital part of our local economy. Their announcement of an additional 134 new jobs with $27.3 million in new capital investment is exciting news for Cumberland County and Tennessee. I want to thank Durable Products for their continued commitment and investment in our community.” – Speaker of the House Cameron Sexton (R-Crossville)