Varsity Spirit, a part of Varsity Brands, will open a new headquarters in downtown Memphis, TN. The 65,000-square-foot space is in the Historic Snuff District. For the past 20 years, the company’s 50,000-square-foot headquarters has been in East Memphis’ Lenox Center, reports SGB Media. The new facility will employ 170 local workers.
In a statement, the company said its relocating and expanding its headquarters for four reasons: 1) Find a place that financially aligns with the organization’s goals; 2) Build an office that would attract and retain talent; 3) Be an active part of the community; and 4) Create a presence in an area where Varsity Spirit can live out its mission of elevating student experiences. The company wants to be closer to two partners, St. Jude Children’s Research Hospital and the Memphis Grizzlies.
“We are thrilled to be a part of the revitalization of this historic Uptown neighborhood,” said Bill Seely, president, Varsity Spirit. “As a Memphis-based company, we want to plug into the city, its schools, strategic partners, and play a role in helping move Memphis forward. This up-and-coming downtown location is the perfect home base for our spirited employees who embody our mission of elevating student experiences.”
Varsity Spirit is part of Varsity Brands, which owns BSN Sports and Herff Jones.