Primark, the international clothing retailer, announced the intent to expand in the state of Texas – a new state for the brand – starting in McAllen and El Paso with leases signed at La Plaza Mall and Cielo Vista Mall.
Each store will boast over 37,000 square feet, bringing "Primania" to Texas shoppers for the first time ever. These new stores will offer the retailer's unique combination of the latest fashion trends and essentials for the whole family as well as homewares and beauty – all at the affordable prices US customers have come to love.
"As we work towards our goal of opening 60 stores in the US by 2026, the southern US shows great promise for Primark. Recognizing the potential in this new market, we couldn't be more excited to announce our plans for La Plaza and Cielo Vista Mall shoppers," said Kevin Tulip, President of Primark US. "Our offerings continue to resonate strongly with US customers, and this expansion will bring the affordable fashion, beauty, and accessories that families love to a completely new region. We can't wait for Texans to experience 'Primania' firsthand."
The expansion into these two locations in Texas will enable Primark to meet the shopping needs of the McAllen and El Paso communities, as well as communities close by in New Mexico and Mexico. To support its growth across southern states like Texas, Primark will open a new distribution center in Jacksonville, Florida.
"We've seen great success as we've continued Primark's US growth southward, even expanding our store footprint at Sawgrass Mills in Florida due to demand," said Jerod Dinkin, Head of Real Estate, Primark. "We knew as we continued expansion that Texas was the right market for us, considering the population size and demographic, shopper behavior, and recognizing the state's strong mall presence. We anticipate Primark will thrive in Texas."
In addition to expanding to a new shopper market, Primark looks forward to building its team in Texas. In preparation for upcoming openings, Primark's Talent Acquisition team is searching for colleagues to fill critical roles. All available roles can be viewed and applied for on the Primark Careers Site.