Primary Arms said it is expanding by adding new facilities following a year of record growth and also appointing a new chief merchandising officer.
Located alongside Primary Arms’ Houston-based headquarters, the new facility will house Primary Arms Optics and provide additional warehousing for product category expansion. The move will more than double its available square footage, opening new opportunities across its optics, retail and government business units.
Primary Arms offers a selection of over 13,000 tactical products. Using the headquarters, it can expand its selection, offering a wider arrangement for firearms, gear, apparel, hunting, outdoors, and more.
Primary Arms announced an expansion of its executive leadership, leading with the appointment of Max Cowsert into the new position of chief merchandising officer. Cowsert joined Primary Arms in 2013 and has been instrumental in the continued growth of the company.
“Max has been involved in every aspect of the Company and has shouldered much of the weight during the company’s explosive growth and expansion,” said Marshall Lerner, Founder & CEO, Primary Arms. “Our success has been driven by a merchandise strategy that is focused on a product assortment to match our customer’s needs and a commitment to customer service—two things that often get lost as a company grows. Max has been tasked with not only maintaining but taking these critical areas to the next level.”