LOWA, the globally respected footwear brand known for its premium outdoor boots and shoes, proudly announces the opening of Tecnica Group’s Salt Lake City hub, now home to LOWA’s new U.S. headquarters. To celebrate this exciting milestone, LOWA and Tecnica Group will host an evening gathering with industry partners, media, and friends of the brand on Tuesday, May 19.
The opening marks a significant milestone for LOWA’s expanding U.S. presence following a landmark year for the brand globally. In 2025, LOWA achieved the highest revenue in company history, reaching $282.5 million in sales and selling more than 3.1 million pairs of shoes worldwide. The company increased both revenue and sales volume despite continued challenges across the outdoor industry, reinforcing LOWA’s strong market position and long-term strategic vision.
“Opening our new U.S. headquarters in Salt Lake City represents an exciting next chapter for LOWA in North America,” said Lance Taylor, General Manager at LOWA USA. “As the brand continues to grow globally, we’re investing in stronger connections with our retailers, media partners, and outdoor communities here in the U.S. Utah’s outdoor culture and industry presence make it the ideal home for this next phase of growth.”
Founded in 1923 in Jetzendorf, Upper Bavaria, LOWA has built its reputation on premium craftsmanship, innovative design, and exceptional fit. Today, the brand continues to evolve alongside modern outdoor consumers, expanding its offerings across hiking, trail running, lifestyle, and performance footwear categories while remaining rooted in its alpine heritage.
The company’s strong performance in 2025 was driven in part by growing demand for more athletic, low- and mid-cut models, as well as trail running footwear. Continued investments in product innovation, operational processes, and retail partnerships have further positioned the brand for sustainable long-term growth in key international markets, including the United States.