The Utah Governor’s Office of Economic Opportunity awarded Redo a post-performance tax reduction for its expansion in Salt Lake County. The corporate incentive is part of the state’s Economic Development Tax Increment Financing (EDTIF) program.
As part of the agreement, Redo projects to add 682 new, high-paying jobs and invest $3,347,200 in Utah during the next five years.
“Utah is gaining national recognition as a leader in the IT and software industry,” said Jefferson Moss, executive director of the Governor’s Office of Economic Opportunity. “This sector is driving innovation, scaling growth, and solving complex, real-world challenges. Companies like Redo are equipping brand owners with powerful tools to streamline operations and enhance customer experiences. As Utah’s Silicon Slopes evolves, return automation stands out as a key driver of business competitiveness in a fast-changing marketplace.”
Redo, a technology company focused on supporting e-commerce brands, was founded in Utah in 2022. They offer a platform for brands to manage orders, returns, marketing campaigns, customer support, and more. The platform focuses on boosting and retaining brand revenue by replacing a fragmented, legacy tech stack with a consolidated, AI-powered solution. Redo aims to transform the way brands interact with shoppers before, during, and after purchase.
“We’ve got a special love for Utah and believe it’s one of the best places to live and work in the world..” said Sterling Snow, CEO of Redo. “Utah has been an incredible place to build and scale Redo. It’s where we started, and it’s where we’re committed to keep growing. Being a homegrown Utah company means a lot to us. We’ve built our team here, found incredible talent here, and benefited from a culture that truly supports innovation and entrepreneurship. The leadership from Governor Cox and GOEO continues to make Utah a standout place to scale a modern business. We’re grateful for their commitment and excited to deepen our roots in a state that believes in building for the future.”
“We’re thrilled to welcome Redo to Draper,” said Kellie Challburg, assistant city manager of Draper City. “Its expansion highlights Draper’s appeal as a hub for innovative companies, and we’re proud to support them as they grow and thrive in our community.”