UT: Joint County Initiative to Be Named Northern Utah Economic Alliance
13 Jan, 2020
The regional economic development initiative launched by Weber and Davis Counties in June 2019 has a new name – the Northern Utah Economic Alliance (NUEA) – as well as a new logo, according to the organization’s president, Chris Roybal.
NUEA’s core mission is to create high-paying jobs in targeted industries to sustain long-term growth. NUEA will brand and promote the Northern Utah region, which represents a resident and business base of nearly 20 percent of Utah’s total population and economy. NUEA’s goals include assisting local businesses with expansion and retention initiatives, and showcasing Davis and Weber Counties to attract new businesses in aerospace, technology, outdoor products, and other high-growth industries. The organization will highlight the region’s strong labor pool and commercial real estate opportunities.
“This joint effort between the two counties started more than two years ago,” said Weber County Commissioner Gage Froerer. “Both county commissions recognized that by working together, we can grow the Northern Utah economy more quickly and effectively than if we worked separately.”
The two counties and the Economic Development Corporation of Utah (EDCUtah) contracted with Method Communications, a Utah-based marketing and public relations firm, to conduct research and perform focus groups to develop NUEA’s name, brand, and messaging platform.
“NUEA is leading out in creating a regional economic development strategy,” said Davis County Commissioner Bob Stevenson. “It’s coordinating with municipalities and businesses, and providing organizational structure and resources to implement and deliver on strategy.”
NUEA was approved by the county commissions on June 18, 2019. Prior to those approvals via a competitive bid process, the commissions awarded to EDCUtah the three-year contract to launch and support the new entity.
“With our new name and branding, we are moving forward with efforts to promote the region nationally and internationally,” Chris Roybal, president of NUEA. “We recently launched a direct mail campaign to more than 800 site selection consultants, and we expect to have our website up and running in a matter of weeks. These marketing milestones are important and indicative of the region’s growing momentum.”
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