WI: Amsoil Launches New Unit to Serve Large B-to-B Customers | Trade and Industry Development

WI: Amsoil Launches New Unit to Serve Large B-to-B Customers

Sep 29, 2021
AMSOIL INC., a global leader in synthetic lubricant technology, has launched AMSOIL Industrial, a new business unit dedicated to serving large business-to-business customers.
AMSOIL is not new to industrial business. For more than a decade, the company has delivered exceptional results for industrial customers in power generation, hydraulics, compressor applications and more. “AMSOIL is the factory-fill supplier for multiple industrial OEMs,” said AMSOIL VP, Industrial Dave Meyer. “We have a strong global presence in the wind market and the dominant position in wind in North America.”
With more than 50 years’ experience developing sophisticated lubrication solutions for the most demanding applications, expanding the company’s industrial footprint is a natural progression. “Our experience designing lubrication solutions has helped us develop unmatched technical expertise that serves industrial customers well,” said Meyer. “Our products certainly play a strong role in our success with industrial OEMs and end-users, but our ability to solve problems is what they value most.”
AMSOIL Industrial customers can expect strong partnership, including consultative on-site analysis and support from Certified Lubrication Specialists on staff. “It’s standard to begin every relationship with a plant audit,” said Meyer. “The ongoing partnership featuring our deep insights into the market, equipment and product performance is what sets us apart. We uncover unexpected problems and deliver unexpected solutions.”
AMSOIL Industrial boasts a comprehensive product line that aims to supply a product for every application. Initially, AMSOIL Industrial will focus on customers in the following segments:
  • Metal Stamping
  • Plastic injection molding
  • Power generation
  • General construction equipment manufacturers
“We are a research-driven product-development company,” said AMSOIL President & CEO Alan Amatuzio.“We have always approached product development from a problem-solving standpoint, and we don’t compromise on product quality,” said Amatuzio. “Those characteristics make AMSOIL an ideal partner for industrial customers.”
In North America, AMSOIL consumer products are sold through an independent Dealer network. That is not changing. AMSOIL Industrial, however, will serve B2B customers with a corporate sales team. “Our commitment to our independent Dealers is unwavering,” said Amatuzio. “But large B2B relationships require deeper corporate interaction and carry greater liability, demanding the attention of a dedicated corporate sales force.”
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