Natural Grocers®, the leading family-operated organic and natural grocery retailer in the U.S., is pleased to announce the upcoming opening of a new store in Lake Geneva, Wis., on June 10, 2026. The new store will serve the Lake Geneva community and surrounding southeastern Wisconsin and northern Illinois areas. This location marks Natural Grocers' first store in Wisconsin.
"We're excited to bring Natural Grocers to Wisconsin for the first time and to become part of the Lake Geneva community," said Raquel Isely, vice president of marketing at Natural Grocers. "Lake Geneva is such a vibrant destination, and we look forward to serving both residents and visitors with the high-quality products and free nutrition education we're known for."
Serving communities with a wide range of natural and organic options since 1955, Natural Grocers will support Lake Geneva and the surrounding communities with world-class customer service from its knowledgeable and friendly good4u Crew, healthy recipes for all diets and high product standards.
The company, ever conscious of its environmental impact, has upgraded the new space using sustainable building features and energy-saving innovations, such as non-toxic building materials and 100% LED lighting. The store will feature a contemporary layout for an efficient, yet friendly checkout experience.
As part of its commitment to the Lake Geneva community, Natural Grocers will support the Lake Geneva Food Pantry (LGFP) through its Bring Your Own Bag program, donating five cents for every shopping trip in which customers use their own reusable bags. The program encourages sustainable shopping practices while also directly benefiting local families by supporting the food pantry's essential work. Lake Geneva Food Pantry has served the Lake Geneva community for over 40 years. Food insecurity touches over 20% of the area residents. LGFP supports close to 2000 children, adults, and seniors monthly.
"Lake Geneva Food Pantry is proud to partner with Natural Grocers to bring our neighbors greater access to nutritious food," said Mary Kilmer, President of the Lake Geneva Food Pantry. "This collaboration reflects our shared commitment to building a healthier, stronger community — and we look forward to the meaningful impact we'll create together."